Over the last few days, I had a business trip in Gloucester, Virginia. Lucky for me, Gloucester is extremely close to Williamsburg, which is the location of Yankee Candle’s second Flagship store. Jenna and I have been to the Yankee Candle Village in Deerfield, Massachusetts….and I figured that a 20 minute “detour” was worth it to see what the Williamsburg store was like!
My first impression from the outside: wow is the Williamsburg Flagship store different! It was a tall and almost ‘antique-like’ building right in the heart of historic (Colonial) Willamsburg. It was on a main road surrounded by hotels, restaurants, and other places to shop (or to visit). Deerfield, on the other hand, is in a more rural area and is more of a “naturey” building.
When you first walk in, it’s amazing! A complete transformation! The inside is designed in a way to make you feel like you are outside. The main lobby area is dotted with “carts” of candles and home items…and the feature rooms are similar to the ones at Deerfield.
I just loved the ceiling, it was painted with clouds to give the illusion of being outside. And since Easter is only a week away, many displays were Spring and Easter-like, including the Jelly Beans and other Easter-themed candles.
Similar, also, as Deerfield, the Williamsburg Flagship had a Holiday Park that serves as a year-round Christmas display, Santa was there, and it “snowed” every four minutes.
Continuing with their “indoors-meets-outdoors” theme, the sky was painted black and lit up with twinkling stars. I am obsessed with this ceiling…seriously, I want it in my bedroom.
I must admit that the Holiday Park, and the whole store in general, did seem smaller than Deerfield. Many of the displays and themes were the same, so it was apparent to me that the Flagship stores were meant to match each other. I have read reviews by people saying that if you’ve been to Deerfield, then you get the idea of what Williamsburg is like. I would have to agree, but I still loved it! It I had to pick between Deerfield and Williamsburg, I’d pick Deerfield. However, there is certainly ALOT more to do in Willamsburg, so anyone who made a trip might enjoy Williamsburg over all more. (just my opinions!)
There was a $1 tart and votive sale….and a HUGE tart and votive area….so you better believe I stocked up!
I don’t currently have a Yankee Candle near me (only an Outlet, go figure!), so it was nice to see the new accessories and smell the new scents! Jenna and I have a nautical obsession, so all the anchor-themed accessories caught my eye! I was tempted to buy a few, but wanted to keep travel light on my trip!
The treasure section was a bit of a disappointment. I was hoping to spot something crazy (something I hadn’t seen or heard of before), but most were Christmas scents or Treasures that are available at the Outlet near me). There were a few I liked (Peach & Lavender), but nothing good enough to break my wax ban!
The “special” candle at this Flagship store was Williamsburg Pineapple. There was a big story to go along with the pineapple, but I have to admit I didn’t read it! It did smell nice (Pineapple Paradise-like!). They also had Edelweiss, which is the exclusive Flagship scent.
One of the fun things about the Flagship stores is all the food and home items! The Flagship stores have some items that I have never seen before, or that are just beautiful. I was drawn to this nautical kitchenware display….I serious considered getting the anchor salt and pepper shakers! And the cat oven mitt was spectacular. In the end, I did buy my husband a special olive oil (citrus-habanero) and balsamic vinger (vanilla-fig). Hope they taste great!